Monday, February 04, 2008

A developing strategy

I have just returned from two days at Thetford where Council and a broad section of staff undertook a professionally directed workshop examining the BTO strategy. Using the accepted SWOT analysis (strengths, weaknesses, opportunities, threats) we explored the areas of staff, members, volunteers and partner organisations to determine what were our positives and negatives.

Initially the task appeared daunting but, with help from the professionals, by the end of the two days we had managed to distil the strategy to (roughly) four points of development. A staff work group will now clarify these issues and, via a series of drafts, present the final ‘new’ Strategy to Council for ratification in July (which will be available to all members shortly thereafter).

Will this change what we do? Probably not, but what it will do is ensure we stay at the top of our game and expertise in what is a rapidly changing world with more focus, pro-active thinking and diversification of funding to ensure we maintain our independence and integrity.


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